Updates
Short notes on brand identity changes — what changed, when it shipped, and what it means if your product shows merchant names and logos to customers.
The new Kia logo removes the oval frame entirely and redraws the three letters as a single unbroken angular stroke, the reason so many people read it as "KN" at first glance.
The new KFC wordmark is set in brand red instead of black, with heavier strokes, tighter spacing and the slab serifs trimmed away, so the letters work without the Colonel beside them.
The new Google "G" keeps its letterform but drops the four blocks of colour, blending red into yellow into green into blue in one continuous sweep. The first real change to the mark since 2015.
The new Google Play icon keeps the four faceted triangle but drops the cyan and lime for Google's standard brand colours, with a shorter, wider silhouette and a rounded tip.
The new Calendly logo drops the open arc and the cyan accent for a closed squircle with concentric rings, paired with a black wordmark. A mark drawn for a home screen rather than a header.
The green circle is now a mirrored disco ball, but only for the anniversary year. Spotify reverts to the original mark in 2027, which means two logo swaps in twelve months for anyone caching brand assets.
The pink to red gradient is gone, the wordmark is now heavy uppercase in a single flat red on black. A short read on the Tinder rebrand and why a logo change is a data problem.
The blue "c" and the geometric sans are gone, replaced by a bright green serif on black. A short read on the Cvent rebrand and why a logo change is a data problem for anyone showing merchants in an app.
The looping Billabong script is gone, replaced by an upright geometric wordmark with a single surviving curl on the "g". A short read on the Instagram rebrand and why a logo change is a data problem.
The horns are gone, replaced by angle brackets and a brighter green on black. A short read on eToro’s 2026 rebrand and what a change like this does to logos cached inside banking apps.
A flatter Colonel, a tighter red, and a wordmark drawn for 24px app rows. A short read on the KFC rebrand and why a logo change is a data problem for anyone showing merchants in an app.
The comet tail is gone, the navy disc is now Titans blue, and a red ring frames the mark. A short read on the Titans rebrand and why a logo change is a data problem for anyone showing brands in an app.
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