Instagram redrew its wordmark: the script is gone
The looping Billabong script is gone, replaced by an upright geometric wordmark with a single surviving curl on the "g". A short read on the Instagram rebrand and why a logo change is a data problem.
Updates
Short notes on brand identity changes — what changed, when it shipped, and what it means if your product shows merchant names and logos to customers.
The looping Billabong script is gone, replaced by an upright geometric wordmark with a single surviving curl on the "g". A short read on the Instagram rebrand and why a logo change is a data problem.
The horns are gone, replaced by angle brackets and a brighter green on black. A short read on eToro’s 2026 rebrand and what a change like this does to logos cached inside banking apps.
A flatter Colonel, a tighter red, and a wordmark drawn for 24px app rows. A short read on the KFC rebrand and why a logo change is a data problem for anyone showing merchants in an app.
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